The Berkley Gulp Alive Experiment

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait.

Berkley Gulp! Alive! Attractant Soft Bait

Berkley Gulp! Alive! Fat Floating Trout Worm

The Berkley Gulp Alive Experiment

Product Review: New Berkley Gulp! - The Fisherman

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Dave Mercer

Gulp! Alive!® Minnow – Berkley® EU

Berkley Gulp Alive 2 Peeler Crab

Ditch the hassle of live bait and crude plastics and grab the next generation of soft plastic fishing bait with Berkley Gulp! Alive! Floating Salmon

Berkley Gulp! Alive! Floating Salmon Eggs Fishing Bait, Fluorescent White

The Berkley Gulp Alive Experiment