Reel Power: Hollywood Cinema and American Supremacy
Hollywood is often characterised as a stronghold of left-liberal ideals. In Reel Power, Matthew Alford shows that it is in fact deeply complicit in
Alford, Matthew, Secker, Tom `: 9781548084981: Books
National Security Cinema: The Shocking New Evidence of Government Control in Hollywood
National Security Cinema: The Shocking New Evidence of Government Control in Hollywood by Matthew Alford
Mao Zedong once warned that American pop cultural products were 'candy-coated bullets.' He was wrong on only one point: Their impact is much more powerful. One recent marketing study found that, around the world, the golden arches are now more widely recognized than is the Christian cross. That's soft power in action. Hard power refers to military resources. Soft power, a term originally coined by Harvard professor Joseph Nye, refers to symbolic resources.
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