Fred Young Big O Lures Holy Grail of crankbaits - Hard Baits

Original Fred Young Big-Os & Variants - Non Firearm Classifieds

The Rise of Wood Lures - In-Fisherman

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O C77 Natural Crawdad

Original Fred Young Big-Os & Variants - Non Firearm Classifieds

CORDELL Fred Young's BIG O Fishing LURE • 25th Anniversary

Carolina Crankbait Supply Co. - Up for sale - Mike Estep Crank

Brent Frazee: Lures designed to get the fisherman first

old cotton cordell lure big o crankbait gold fred young color 8003

The Big O was Cotton Cordell’s first “million-seller,” the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. Three sizes are available (2-, 2½- and 3-inches) in a variety of fish-catching color patterns. The Big O started the square lip crankbait craze, and it’s still leading the charge.

Cotton Cordell Big O Chrome Black 1/3 oz

Cotton Cordell Big O C78 Squarebill Crankbaits

Cotton Cordell Big O Square-Lip Crankbait Fishing

Fred C. Young's Big-O - Bass Fishing Archives

History of Fred C. Young and the Big-O: The lure changed CRANKBAIT

Outdoor America Article