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Gulp! Saltwater Jerk Shad Soft Bait Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests.

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How Often Should You Change Out Your Gulp Baits? (VIDEO)

Prop 65 Warning CAGulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant

Berkley Gulp Alive 5 Jerk Shad 5pk